Customers are always saying:
"This piece looks so better than the picture!"
There are two ways I take this.....
a) I'm thrilled they are happy with the piece!
b) What the heck did I do wrong with the photograph???
Recently I spent a good week researching, studying, comparing, and experimenting jewelry photographs. I even dreamt about it. Article after article referred to using white as a background. I hate white. Hate it. Except on bedsheets and towels. I'm a color girl. I need color. It makes me happy. White does not. So I began waging a war with my camera. I was determined to make this work.
One day, after my eyes were stinging and my patience was fried, I told my CFO (aka my hubby) that I needed to fork out invest in a macro lens for my camera. Just a small $500 purchase. I'm not sure he spoke coherently for a few minutes before I could make out something about 'finding a plan B'.
My head was swimming with information and I could no longer think clearly. I cautiously approached our local camera shop where I was certain they would convince me to unload my savings on equipment. I. Was. Shocked. After a very information conversation with a salesperson, I walked out with a $20 lens hood and loads of easy and cheap techniques. No $500 lens. No $70 light box.
Hopefully now my customers will feel like what they see if what they get.
You can find this particular pair on my Etsy site!
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